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The Power of Brands A special event small group seminar with world-renowned marketing experts Tue 26 July, 2005 6:45pm Why is the Olympic rings logo sought after by business partners who want to promote their own offerings? Come and learn how strong brands are attractive and how their value can be leveraged. Learn the key ingredients of success for a strong brand and how to create, build and leverage this key piece of property - the brand. The brand is not just a name and logo but a whole set of values which reflect the customer experience and aspiration. Branding and Brand Equity have been one of the top priorities of the Marketing Science Institute since1988. For the past six years A C Nielsen, the world's largest market research company, has been measuring brand equity in over twenty countries primarily in Asia, using its Winning Brands methodology. Come and hear two of the leaders in this area in the Asia Pacific region share insights of the findings of what makes a brand strong in different regions and in different categories as well as where brands lose share and profitability, relative to their potential and what can be done to change that. This is an interactive session, come and listen, participate, and have a meal with the Professors. The seminar is free of charge, but registration is necessary. Places are limited. To reserve a place and attend, please register at events@unswalumni-sg.org. Please provide name, number of places, handphone or office number.
This seminar is organised by UNSW Alumni Singapore and AGSM Alumni and is made possible through the generous support of the Faculty of Commerce and Economics of UNSW, and the AGSM and the time of the seminar leaders. About the seminar leaders; about institutions: A marketing practitioner and internationally recognised academic, John Roberts holds a joint appointment as Professor of Marketing at the Australian Graduate School of Management (AGSM) in Sydney and the London Business School. He has won several internationally recognised awards for his teaching and research and is a member of the editorial boards of leading marketing publications. Pam Morrison is Associate Professor in marketing at the University of New South Wales. Her work as practitioner and academic has won awards. (For complete biographies of the seminar leaders, please see attachment) Founded in 1961 by to provide a bridge between marketing as practiced in leading companies and academic thought leaders, the Marketing Science Institute (MSI) has continued to be the leading international body this area, producing hundreds of practical and relevant research reports and being engaged in cutting edge marketing activities www.msi.org The Australian Graduate School of Management (AGSM), a joint venture between the University of New South Wales and the University of Sydney, is Australia's pre-eminent business school. AGSM offers a full-time MBA, a national part-time MBA in each Australian capital city, executive programs and customised corporate education. www.agsm.edu.au The University of New South Wales (UNSW) is a leading Australian high quality research and teaching institution - a leader in many fields. Its graduates are citizens and residents of many countries in the region and the world. UNSW is building the first foreign run full teaching and research university in Singapore (UNSW Asia). UNSW's Faculty of Commerce and Economics is celebrating its 50th anniversary www.fce.unsw.edu.au The UNSW Alumni Singapore Chapter aims to provide a local and global network for the Singapore Alumni to keep in touch with one another, promotes life-long learning and personal and career development alumni through networking and mutual help. The Singapore Chapter aspires to see a variety of activities, including seminars, talks and conferences that appeal to our alumni's range of interests. www.unswalumni-sg.org
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